Memorabilia: Fragments of a legend
If you look for the date that CISITALIA was created, you will see there are two years in which it was founded: 1943 and 1946. We have decided to publish two documents as memoranda of association:
In the first one, dated 4 May 1943, the name CISITALIA appears for the first time. This reflects the merger of four companies in Turin, Italy:
Manifatture Bosco SA
Juventus – Organizzazione Sportiva SA
Palazzo del Ghiaccio e degli Sport SA
Piemonte Immobiliare SA
These four companies merged to form Manifatture Bosco – Compagnia Industriale Sportiva Italia (CISITALIA), which came into being on 1 January 1942.
In the second document, dated 8 March 1946, the name of the company has been changed and it was called ‘CISITALIA’ from then on. Construction of industrial machines and sports vehicles is defined as part of its company purpose.
By flicking through the original letter papers, you can see how Cisitalia logo evolved between 1943 and 1952.
Advertising from the time.





















| Publicación | Date | Country | Language | Action |
|---|---|---|---|---|
| Catalogue 0151.1 | 1947 | Italy | IT | |
| Catalogue 0151.Blu | 1947 | Italy | IT | |
| Catalogue 0151.2 | 1947 | Italy | IT | |
| Brochure (Sporting) | 1947 | Italy | IT/ES/FR/EN | |
| Brochure 0152 | 1947 | Italy | IT | |
| Brochure 0152B | 1947 | Italy | FR | |
| Brochure 0153 | 1947 | Italy | FR | |
| Brochure 0153B | 1947 | Italy | FR | |
| Brochure USA | 1948 | USA | EN | |
| Catalogue 202D | 1952 | Italy | IT/EN/FR/DE/ES |














































Dall’ Automobile all’ Arte

In autumn of 1951 the museum held an exhibition on car design and aesthetics called ‘Eight Automobiles’. It was there that the famous expression ‘Rolling Sculpture’ was born, coined by Arthur Drexler, the influential curator of the MoMA’s Department of Architecture. Both ‘Rolling Sculpture’ and ‘Monolithic Sculptural’ would remain unofficial Cisitalia 202 slogans for the rest of its days.
When the exhibition ended, the MoMA decided to keep the CISITALIA 202 as part of its permanent collection.


1950 “Cronaca di un amore” [Chronicle of a Love] – Michelangelo Antonioni. Starring Lucia Bosé and Massimo Girotti.
1962 “Il sorpasso” [The Easy Life] – Dino Risi. Starring Vittorio Gassman, Catherine Spaak and Jean Louis Trintignant.
1987 “The Sicilian” – Michael Cimino. Starring Christopher Lambert, John Turturro and Richard Bauer.
